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Marketing and Promoting Your Business, Products and Services

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Marketing and Promoting Your Business, Products and Services
This is a simple, up to date guide on how to market and promote your small business. It also addresses the performance criteria of the revlevant core Business Services Training Package competencies.

By: Ian Birt
Publisher: Pearson Education
ISBN: 9781741033953
Format: Paperback Book
Retail Price:  $53.95
Online Price:  $51.25

Tourism and Hospitality Marketing

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Tourism and Hospitality Marketing
Examines contemporary marketing theory and practice in one of the most exciting growth industries worldwide - the travel industry. It covers consumer behaviour, target marketing, research, new product development, pricing theory, yield management, publicity, promotions, and marketing management and administration.

By: Sharron Dickman
Publisher: Oxford University Press
ISBN: 9780195507652
Format: Paperback Book
Retail Price:  $76.95
Online Price:  $73.10

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